Free Spreadsheets Marketing Templates

Client, hours, rate, cost, margin %, and retainer vs project profitability roll-up. Free spreadsheet csv download — ~20 min setup on Google Sheets.

Spreadsheet CSV · ~20 min · Intermediate

Model unit economics for marketing-sourced customers — CAC by channel, LTV assumptions, payback months.

Spreadsheet CSV · ~20 min · Intermediate

Spreadsheet UTM builder with naming conventions, validation columns, and final URL output — stops typos breaking GA4 reports.

Spreadsheet CSV · ~10 min · Beginner

Plan 12 months of content pillars, publish dates, owners, and status — one sheet. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Track experiments across landing pages, ads, and email — one ops-friendly log. Free spreadsheet csv — ~10 min on Google Sheets.

Spreadsheet CSV · ~10 min · Beginner

Fit score, intent score, tier assignment, and play recommendation per target account.

Spreadsheet CSV · ~20 min · Intermediate

Platform, placement, dimensions, file type, max size, and safe zone per row. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Log hypothesis, variant, spend, CTR, CPA, winner — one row per test.

Spreadsheet CSV · ~10 min · Beginner

Monthly planned vs actual spend by channel with variance % and notes.

Spreadsheet CSV · ~15 min · Beginner

Spend, leads, SQLs, pipeline, revenue, CAC, and ROI formula columns per channel. Free spreadsheet csv — ~20 min on Google Sheets.

Spreadsheet CSV · ~20 min · Intermediate

Paid, owned, earned split with CAC targets, spend caps, and reallocation triggers. Free spreadsheet csv — ~20 min on Google Sheets.

Spreadsheet CSV · ~20 min · Beginner

Signup month cohorts, M1-M12 retention %, and revenue retention overlay columns. Free spreadsheet csv — ~25 min on Google Sheets.

Spreadsheet CSV · ~25 min · Intermediate

Content Calendar template for Google Sheets — documented triggers, field maps, and QA steps ops can deploy in one working session.

Spreadsheet CSV · ~15 min · Beginner

Writer hours, asset types, publish cadence, and backlog weeks by channel. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Keyword, competitor URL, our URL status, priority score, and assigned writer columns.

Spreadsheet CSV · ~15 min · Beginner

URL, sessions, leads, keyword rank, publish date — monthly content scorecard. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Headline and primary-text variants organized by funnel stage for rapid ad creative testing.

Spreadsheet CSV · ~15 min · Beginner

Approved creative in project tool → notify media buyer with specs, UTMs, and launch checklist.

Spreadsheet CSV · ~15 min · Beginner

Hook, angle, format, spend, CTR, CPL, and winner/loser notes per ad variant. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Field name, object, type, source, owner, and usage notes for marketing properties. Free spreadsheet csv — ~25 min on Google Sheets.

Spreadsheet CSV · ~25 min · Intermediate

Deliverability Audit template for Google Sheets — documented triggers, field maps, and QA steps ops can deploy in one working session.

Spreadsheet CSV · ~15 min · Beginner

Plan pillars, cluster posts, owners, status, and distribution channels.

Spreadsheet CSV · ~10 min · Beginner

Email Drip template for Google Sheets — documented triggers, field maps, and QA steps ops can deploy in one working session.

Spreadsheet CSV · ~15 min · Beginner

Booth, travel, swag, staff hours → CPL, CPA, pipeline influenced. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Venue, sponsorship, leads, meetings booked, pipeline, and cost-per-SQL formulas. Free spreadsheet csv — ~20 min on Google Sheets.

Spreadsheet CSV · ~20 min · Intermediate

Hypothesis, variant, metric, sample size, result, winner, and learnings column. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Side-by-side channel credit by first and last touch with delta column. Free spreadsheet csv — ~20 min on Google Sheets.

Spreadsheet CSV · ~20 min · Intermediate

Visitor → MQL → SQL → opp → close rates with B2B SaaS benchmark columns. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Creator fees, deliverables, spend vs cap, CPM, and ROI by campaign row. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Creator, fee, deliverables, UTM, impressions, clicks, and CPA formula columns. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Score bands, MQL threshold, conversion rate by band, and recommended cutoff. Free spreadsheet csv — ~20 min on Google Sheets.

Spreadsheet CSV · ~20 min · Intermediate

Spend, leads, SQLs, pipeline, and ROI formulas by channel and quarter. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Weekly log of leads by source until CRM attribution is automated.

Spreadsheet CSV · ~15 min · Beginner

Headcount, channel hours, campaign count, and bandwidth forecast by quarter. Free spreadsheet csv — ~25 min on Google Sheets.

Spreadsheet CSV · ~25 min · Intermediate

Forecast MQL → SQL → pipeline by channel with conversion rates and weighted amounts. Free spreadsheet csv — ~20 min on Google Sheets.

Spreadsheet CSV · ~20 min · Intermediate

System, direction, sync frequency, owner, and failure contact — stack documentation. Free spreadsheet csv — ~30 min on Google Sheets.

Spreadsheet CSV · ~30 min · Intermediate

Media Plan template for Google Sheets — documented triggers, field maps, and QA steps ops can deploy in one working session.

Spreadsheet CSV · ~15 min · Beginner

Mql Definition template for Google Sheets — documented triggers, field maps, and QA steps ops can deploy in one working session.

Spreadsheet CSV · ~15 min · Beginner

Lifecycle branches route contacts into MQL nurture, SQL fast-track, or customer expansion paths.

Spreadsheet CSV · ~15 min · Beginner

Onboarding Checklist template for Google Sheets — documented triggers, field maps, and QA steps ops can deploy in one working session.

Spreadsheet CSV · ~15 min · Beginner

Partner, campaign, MDF budget, leads, influenced pipeline, and ROI notes per row. Free spreadsheet csv — ~20 min on Google Sheets.

Spreadsheet CSV · ~20 min · Beginner

Opportunities × win rate × ACV ÷ cycle length — monthly velocity tracker. Free spreadsheet csv — ~20 min on Google Sheets.

Spreadsheet CSV · ~20 min · Intermediate

Show name, host contact, pitch status, recording date, and promo checklist. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Plan spend across paid search, social, content, and events by month — with pacing and ROI columns.

Spreadsheet CSV · ~15 min · Beginner

Pillar asset → derivative formats, owners, publish dates, and UTM links. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Log target keywords, URL, position, and week-over-week delta — manual or API paste.

Spreadsheet CSV · ~10 min · Beginner

Weekly grid: LinkedIn, X, Instagram slots with recommended times and content type. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Campaign, source, medium, content, term builder with QA flag column. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

Vendor, PO, invoice amount, budget line, approval status, and payment date tracking. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner

First touch, lead creation, opportunity weights — channel credit calculator. Free spreadsheet csv — ~30 min on Google Sheets.

Spreadsheet CSV · ~30 min · Advanced

One sheet per event: registrants, show rate, pipeline influenced, and SQL count.

Spreadsheet CSV · ~15 min · Beginner

Registrations, attendance rate, SQLs, pipeline, and cost-per-SQL formulas. Free spreadsheet csv — ~15 min on Google Sheets.

Spreadsheet CSV · ~15 min · Beginner