What's in the Webinar Funnel Metrics download?

Spreadsheet CSV file for Google Sheets. Syncs registration or booking events to CRM and triggers follow-up nurture.

How long to set up Webinar Funnel Metrics?

Budget ~15 minutes: import into Google Sheets, connect credentials, run one test record, then enable triggers. Events teams at Beginner level typically finish in one sitting.

How do I test Webinar Funnel Metrics safely?

Use sandbox CRM or a test contact. Confirm field mappings and alert channels before connecting live forms or ad webhooks.

Anton Chisliuk

AI Marketing Ops

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SheetsWebinar Funnel Metrics

fx=SUM(E2:E6)

Campaign

Source

Medium

Spend

Leads

Q1 Launch

google

cpc

$1200

Webinar

google

cpc

$1600

ABM Tier-1

google

cpc

$2000

Row

google

cpc

$2400

—

Row

google

cpc

$2800

—

Spreadsheet CSV

Events

Webinar Funnel Metrics — Reg, Attend, SQL

One sheet per event: registrants, show rate, pipeline influenced, and SQL count.

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Free to download — enter your email and we'll send the Spreadsheet CSV file instantly. No spam.

Platform: Google Sheets
Format: Spreadsheet CSV
Setup: ~15 min
Difficulty: Beginner
Category: Events

webinar metricsfunnel spreadsheet

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Need this workflow live in your stack?

Templates are starting points. One senior operator imports, connects CRM, and maintains — flat fee, no black box.

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What does this Google Sheets template do?

CSV opens to webinar KPI tracker: registrations, attendance rate, avg watch time, MQLs, SQLs, and cost per SQL with sample event row.

What's included

CSV template
Formula notes

Common use cases

Marketing ops teams — Ship faster with a documented starting point.

How to import into Google Sheets

1
Download the file
Submit the form to receive your template link by email.
2
Open in your tool
Import or paste the file into Google Sheets following the template-specific notes below.
3
Customize copy and fields
Replace placeholder brand names, URLs, and merge tags with your values.
4
Test before launch
Send a test or run a dry-run import to confirm formatting and triggers.