What does this Spreadsheet template do?
Log hypothesis, variant, spend, CTR, CPA, winner — one row per test.
What's included
- ad-creative-testing-log.csv
- CSV with formula notes for Google Sheets / Excel
- Test-record validation checklist
Common use cases
- Marketing ops — Documented starting point for your stack.
How to import into Spreadsheet
- 1
Download the file
Submit the form to receive your template link by email.
- 2
Open in your tool
Import or paste the file into Spreadsheet following the template-specific notes below.
- 3
Customize copy and fields
Replace placeholder brand names, URLs, and merge tags with your values.
- 4
Test before launch
Send a test or run a dry-run import to confirm formatting and triggers.
How to customize for your stack
Extend
Add Slack or CRM branches per operator notes in email.
Anton Chisliuk · AI Marketing Ops · Updated September 2026