What does this Google Sheets template do?
Log template columns: test name, hypothesis, channel, variant A/B, start/end, sample size, winner, lift %, learnings, and next action. Stops teams from re-running the same failed test.
What's included
- CSV with sample rows
- Stat sig reminder notes
Common use cases
- Growth team ritual — Weekly experiment review from one sheet.
- Agency reporting — Show cumulative test wins to clients.
How to import into Google Sheets
- 1
Download the file
Submit the form to receive your template link by email.
- 2
Open in your tool
Import or paste the file into Google Sheets following the template-specific notes below.
- 3
Customize copy and fields
Replace placeholder brand names, URLs, and merge tags with your values.
- 4
Test before launch
Send a test or run a dry-run import to confirm formatting and triggers.
How to customize for your stack
Anton Chisliuk · AI Marketing Ops · Updated September 2026