What does this Google Sheets template do?
Spreadsheet model calculating blended and channel-specific CAC, LTV from ARPU and gross margin, and payback period in months. Includes sensitivity table for churn rate and sales cycle length — built for board and CFO conversations.
What's included
- Input tab structure (CSV)
- Sample B2B SaaS assumptions
- Payback formula documentation
Common use cases
- Budget justification — Show payback before increasing paid spend.
- Channel mix decisions — Compare CAC efficiency across search vs social.
How to import into Google Sheets
- 1
Download the file
Submit the form to receive your template link by email.
- 2
Open in your tool
Import or paste the file into Google Sheets following the template-specific notes below.
- 3
Customize copy and fields
Replace placeholder brand names, URLs, and merge tags with your values.
- 4
Test before launch
Send a test or run a dry-run import to confirm formatting and triggers.
How to customize for your stack
E-commerce variant
Swap ARPU for AOV and repeat purchase rate inputs.
Operator note: Align metric definitions with finance before scheduling digests — CAC arguments kill trust in week two.
Anton Chisliuk · AI Marketing Ops · Updated September 2026