Free GA4 Marketing Templates

Standard event names from page_view through generate_lead, start_trial, and purchase. Free config csv download — ~30 min setup on GA4.

Config CSV · ~30 min · Intermediate

signup, activation, aha moment, upgrade click, and subscription events with parameters. Free config csv download — ~25 min setup on GA4.

Config CSV · ~25 min · Intermediate

Ab Test Log template for GA4 — documented triggers, field maps, and QA steps ops can deploy in one working session.

Config CSV · ~15 min · Beginner

Audience rule: 3+ page_view on /blog/* in 30 days — export to Ads platforms. Free config csv — ~15 min on GA4.

Config CSV · ~15 min · Intermediate

Daily spend vs plan pacing → variance alert before campaigns overspend or under-deliver.

Config CSV · ~15 min · Beginner

CMP integration, default/update commands, modeling impact checks, and EU traffic validation.

MD · ~20 min · Intermediate

URL rules for pillars, authors, and content types — reporting and SEO cluster views. Free md — ~20 min on GA4.

MD · ~20 min · Intermediate

Linker domains, referral exclusions, session stitching checks, and QA test cases. Free md — ~30 min on GA4.

MD · ~30 min · Advanced

view_item, add_to_cart, purchase + custom loyalty and bundle events.

Report CSV · ~20 min · Intermediate

Signup funnel steps, event names, parameters, and exploration report config notes. Free config csv — ~25 min on GA4.

Config CSV · ~25 min · Intermediate

Core tables, event params to extract, sample queries for funnel and content performance.

MD · ~30 min · Advanced

User-scoped and event-scoped dimensions for UTMs, content pillar, and sales segment. Free config csv — ~25 min on GA4.

Config CSV · ~25 min · Intermediate

Pre-defined custom dimensions: content pillar, campaign tier, and sales assist flag.

Config CSV · ~25 min · Intermediate

Audience rules: pricing + demo pages, 2+ sessions, key events.

Config CSV · ~25 min · Intermediate

Path exploration config: landing → key events → conversion by channel.

Report CSV · ~20 min · Intermediate

Document KPIs, events, dimensions, and reporting cadence before GTM build.

MD · ~45 min · Intermediate

MQL, SQL, demo booked events with parameters and conversion flags. Free report csv — ~20 min on GA4.

Report CSV · ~20 min · Intermediate

Renewal Playbook template for GA4 — documented triggers, field maps, and QA steps ops can deploy in one working session.

Config CSV · ~15 min · Beginner

Retargeting Spec template for GA4 — documented triggers, field maps, and QA steps ops can deploy in one working session.

Config CSV · ~15 min · Beginner

Behavioral score crosses threshold → update CRM grade, notify sales, or trigger outreach sequence.

Config CSV · ~15 min · Beginner

Seo Brief template for GA4 — documented triggers, field maps, and QA steps ops can deploy in one working session.

Config CSV · ~15 min · Beginner

Server Side Tracking template for GA4 — documented triggers, field maps, and QA steps ops can deploy in one working session.

Config CSV · ~15 min · Beginner

Funnel steps: visit → signup → activation event with drop-off benchmarks.

Spreadsheet CSV · ~30 min · Intermediate

Sla Handoff template for GA4 — documented triggers, field maps, and QA steps ops can deploy in one working session.

Config CSV · ~15 min · Beginner

Scan session source/medium/campaign for missing, duplicate, or non-standard UTMs. Free report csv — ~20 min on GA4.

Report CSV · ~20 min · Intermediate

Workflow Starter template for GA4 — documented triggers, field maps, and QA steps ops can deploy in one working session.

Config CSV · ~15 min · Beginner