What does this GA4 template do?
CSV maps recommended GA4 events and parameters for B2B SaaS: sign_up, generate_lead, begin_checkout, start_trial, purchase — with GTM trigger hints per row.
What's included
- Event map CSV
- Parameter dictionary
- GTM cross-reference
Common use cases
- Marketing ops teams — Ship faster with a documented starting point.
How to import into GA4
- 1
Download the template file
Event map CSV, measurement plan MD, or BigQuery schema — per template type.
- 2
Open GA4 Admin
Navigate to Events, Custom definitions, or BigQuery linking as documented.
- 3
Apply configuration
Create events and dimensions from the map — do not rename without updating GTM.
- 4
Validate in DebugView
Trigger test events and confirm parameters appear before publishing tags.
How to customize for your stack
Extend the stack
Add Slack alerts or CRM branches per operator notes in email.
Operator note: Validate event names against your GA4 measurement plan doc before publishing — renaming later breaks year-over-year reports.
Anton Chisliuk · AI Marketing Ops · Updated September 2026