Anton Chisliuk · AI Marketing Ops
Anton Chisliuk
AI Marketing Ops
SheetsQualified Lead Events
fx=SUM(E2:E6)
1
2
3
4
5
6
A
B
C
D
E
Campaign
Source
Medium
Spend
Leads
Q1 Launch
google
cpc
$1200
42
Webinar
google
cpc
$1600
18
ABM Tier-1
google
cpc
$2000
7
Row
google
cpc
$2400
—
Row
google
cpc
$2800
—
Report CSV
RevOps

Key Events — Qualified Lead Definitions

MQL, SQL, demo booked events with parameters and conversion flags. Free report csv — ~20 min on GA4.

Free to download — enter your email and we'll send the Report CSV file instantly. No spam.

Platform
GA4
Format
Report CSV
Setup
~20 min
Difficulty
Intermediate
Category
RevOps
ga4 eventsqualified lead
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What does this GA4 template do?

CRM workflow on GA4 with property names and enrollment triggers documented. MQL, SQL, demo booked events with parameters and conversion flags. Free report csv — ~20 min on GA4.

What's included

  • key-events-qualified-lead-definitions.csv
  • CSV with formula notes for Google Sheets / Excel
  • Test-record validation checklist

Common use cases

  • Production import — CRM workflow on GA4 with property names and enrollment triggers documented.
  • Team rollout — Map GA4 credentials to your CRM or data warehouse before go-live.
  • Stack extension — Fork the blueprint to add alerts, enrichment, or approval gates without rebuilding from scratch.

How to import into GA4

  1. 1

    Download the template file

    Event map CSV, measurement plan MD, or BigQuery schema — per template type.

  2. 2

    Open GA4 Admin

    Navigate to Events, Custom definitions, or BigQuery linking as documented.

  3. 3

    Apply configuration

    Create events and dimensions from the map — do not rename without updating GTM.

  4. 4

    Validate in DebugView

    Trigger test events and confirm parameters appear before publishing tags.

How to customize for your stack

Extend

Add Slack notifications, CRM field mapping, or error routing after first import on GA4.

Anton Chisliuk · AI Marketing Ops · Updated September 2026

FAQ

MQL, SQL, demo booked events with parameters and conversion flags. Free report csv — ~20 min on GA4.

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