Anton Chisliuk · AI Marketing Ops
Anton Chisliuk
AI Marketing Ops
⚡

Webhooks

Custom webhook

{}

JSON

Parse JSON

⑂

Router

Route

🌐

HTTP

Make a request

#

Slack

Send message

Run onceForm → HubSpot + Slack Alert
blueprint JSON
Lead Gen

Lead Capture Form to HubSpot Contact + Slack Alert

Wire any form webhook to HubSpot contact create/update and instant Slack notification with lead context.

Free to download — enter your email and we'll send the blueprint JSON file instantly. No spam.

Platform
Make.com
Format
blueprint JSON
Setup
~25 min
Difficulty
Intermediate
Category
Lead Gen
lead capturehubspot make integrationslack alertform webhook
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What does this Make.com template do?

Webhook-triggered Make scenario: parses form payload, upserts HubSpot contact with source properties, posts formatted Slack message with name, email, company, and page URL. Stops leads sitting in form tool inboxes without CRM record.

What's included

  • Make.com blueprint JSON
  • HubSpot property mapping table
  • Slack message template with emoji routing

Common use cases

  • Website contact form — Typeform, Tally, or native site form → HubSpot + #sales channel.
  • Paid landing page leads — Add UTM fields to Slack alert for same-day SDR follow-up.

How to import into Make.com

  1. 1

    Download the blueprint JSON

    Use the Download Template button and open the file from the email we send you.

  2. 2

    Import in Make.com

    Make.com → Scenarios → Create a new scenario → ⋮ menu → Import Blueprint → select the JSON file.

  3. 3

    Connect apps & credentials

    Open each module and authenticate the apps listed in the prerequisites section.

  4. 4

    Map fields and variables

    Replace placeholder sheet columns, webhook URLs, or filter values with your account IDs.

  5. 5

    Run once manually

    Execute the scenario with test data before switching on scheduling.

How to customize for your stack

Add lead scoring branch

Router module sends enterprise domains to dedicated Slack channel.

Operator note: Create a dedicated Slack channel for automation alerts — mixing ops alerts with #general trains the team to ignore them.

Anton Chisliuk · AI Marketing Ops · Updated September 2026

FAQ

Any tool that can POST JSON to a Make webhook URL.

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