What does this Instantly / Lemlist template do?
Operator-written 3-email cold sequence for B2B SaaS: email 1 problem + insight, email 2 mini case study + social proof, email 3 breakup with optional calendar link. Under 120 words each — designed for deliverability and reply rate, not pitch decks in inbox.
What's included
- 3× HTML files + plain-text versions
- Subject line variants (6 total)
- Personalization token map
Common use cases
- Founder-led outbound — Plain tone, no marketing fluff — reads like 1:1 email.
- SDR team rollout — Standardize messaging before A/B testing vertical variants.
How to import into Instantly / Lemlist
- 1
Download the file
Submit the form to receive your template link by email.
- 2
Open in your tool
Import or paste the file into Instantly / Lemlist following the template-specific notes below.
- 3
Customize copy and fields
Replace placeholder brand names, URLs, and merge tags with your values.
- 4
Test before launch
Send a test or run a dry-run import to confirm formatting and triggers.
How to customize for your stack
Swap case study for your proof
Replace bracketed [CLIENT] metrics with verified numbers — never ship template placeholders live.
Extend to 5-touch
Add email 4 bump and email 5 value-only follow-up from our agency breakup template.
Operator note: Cap daily sends at half the tool maximum for week one — deliverability beats volume on new domains.
Anton Chisliuk · AI Marketing Ops · Updated September 2026