Anton Chisliuk · AI Marketing Ops
Anton Chisliuk
AI Marketing Ops

MQL → SQL Handoff with SLA

HubSpot workflow

Form submit

Set properties

If MQL score

Assign owner

Send email

Workflow
RevOps

MQL to SQL Handoff Workflow with SLA Tasks

Lifecycle workflow that assigns MQLs, starts SLA timers, and escalates when sales doesn't follow up in time.

Free to download — enter your email and we'll send the Workflow file instantly. No spam.

Platform
HubSpot
Format
Workflow
Setup
~45 min
Difficulty
Advanced
Category
RevOps
hubspot workflowmql sql handoffrevops templatesla
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What does this HubSpot template do?

Documentation-backed HubSpot workflow template for the classic marketing-sales fracture point: when a contact becomes MQL, create a sales task, notify the owner, start an SLA clock, and re-route or escalate if no activity logged in 48 hours. Includes property list and task copy.

What's included

  • Workflow step-by-step clone guide (PDF)
  • Custom property CSV (MQL date, SLA breach flag)
  • Internal notification email HTML
  • Sales task description templates

Common use cases

  • B2B SaaS pipeline hygiene — Stop MQLs dying in queue — measurable SLA for sales response.
  • New HubSpot admin — Skip blank-slate workflow builder with proven handoff pattern.
  • RevOps audit remediation — Implement after discovery shows 60%+ MQLs never contacted.

How to import into HubSpot

  1. 1

    Download the template pack

    You'll receive HTML, CSV, or step-by-step workflow documentation by email.

  2. 2

    Open the right HubSpot tool

    Marketing Email, Workflows, or Lists — depending on the template type.

  3. 3

    Import or clone steps

    Paste HTML into a drag-and-drop email, upload CSV lists, or recreate workflow actions from the doc.

  4. 4

    Map contact properties

    Align custom properties with the included field map so enrollment triggers fire correctly.

  5. 5

    Send internal test

    Enroll yourself or a test list before going live to production segments.

How to customize for your stack

Change SLA from 48h to same-day

Adjust delay branches and task due dates; update escalation Slack message copy.

Route by territory

Add if/then branches on country or industry property before task assignment.

Compatibility & requirements

HubSpot tierMarketing + Sales Pro
Required propertieslifecyclestage, hubspot_owner_id, mql_date
NotificationsEmail + optional Slack via Make/n8n add-on
Operator note: Define MQL in writing before building the workflow — otherwise SLA metrics are meaningless.

Anton Chisliuk · AI Marketing Ops · Updated September 2026

FAQ

HubSpot workflows export inconsistently across portals. We ship a clone guide + property CSV for reliable setup.

Related guides

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