What does this Make.com template do?
Scheduled scenario pulls HubSpot contacts/deals with stored GCLID and lifecycle stage SQL or Customer, formats offline conversion payload, and uploads to Google Ads API. Improves tCPA/tROAS models for B2B long sales cycles.
What's included
- Blueprint JSON
- GCLID capture form snippet
- Conversion action ID map
- Upload schedule guide
Common use cases
- B2B paid search — Optimize for pipeline, not just form fills.
- Hybrid PLG + sales — Upload PQL → paid conversion events.
How to import into Make.com
- 1
Download the blueprint JSON
Use the Download Template button and open the file from the email we send you.
- 2
Import in Make.com
Make.com → Scenarios → Create a new scenario → ⋮ menu → Import Blueprint → select the JSON file.
- 3
Connect apps & credentials
Open each module and authenticate the apps listed in the prerequisites section.
- 4
Map fields and variables
Replace placeholder sheet columns, webhook URLs, or filter values with your account IDs.
- 5
Run once manually
Execute the scenario with test data before switching on scheduling.
How to customize for your stack
Salesforce source
Replace HubSpot module with SF report export node.
Operator note: Validate conversion values in Ads UI before scaling budget — garbage uploads train bad models.
Anton Chisliuk · AI Marketing Ops · Updated September 2026