What does this Google Tag Manager template do?
GTM container JSON pre-configured with Google Ads Conversion Linker tag, All Pages trigger, and placeholder Google Ads remarketing tag. Consent Mode v2 default denied state included — update to match your CMP.
What's included
- GTM container JSON export
- Import merge instructions
- Conversion ID placeholder map
Common use cases
- New marketing site launch — Baseline ads tracking before custom conversions.
- GTM migration — Replace hardcoded gtag with container-managed tags.
How to import into Google Tag Manager
- 1
Download the file
Submit the form to receive your template link by email.
- 2
Open in your tool
Import or paste the file into Google Tag Manager following the template-specific notes below.
- 3
Customize copy and fields
Replace placeholder brand names, URLs, and merge tags with your values.
- 4
Test before launch
Send a test or run a dry-run import to confirm formatting and triggers.
How to customize for your stack
Enhanced conversions
Add user-provided data tag per Google Ads EC setup guide.
Anton Chisliuk · AI Marketing Ops · Updated September 2026