What does this Google Tag Manager template do?
Starter GTM server container JSON forwarding browser events to Meta Conversions API with deduplication event_id. Includes web container snippet reference for client-side Pixel + server endpoint pairing.
What's included
- Server container JSON
- Web container companion notes
- Event parameter map (email hash, fbp, fbc)
- Test Events tool checklist
Common use cases
- iOS attribution recovery — Improve reported ROAS after ATT signal loss.
- Lead Ads optimization — Send CRM-qualified leads back as offline events.
How to import into Google Tag Manager
- 1
Download the file
Submit the form to receive your template link by email.
- 2
Open in your tool
Import or paste the file into Google Tag Manager following the template-specific notes below.
- 3
Customize copy and fields
Replace placeholder brand names, URLs, and merge tags with your values.
- 4
Test before launch
Send a test or run a dry-run import to confirm formatting and triggers.
How to customize for your stack
Stape vs Cloud Run hosting
Container JSON is host-agnostic — map subdomain in your server provider.
Operator note: Validate in Meta Test Events before scaling budget — EMQ below 6.0 means fix parameters first.
Anton Chisliuk · AI Marketing Ops · Updated September 2026