Anton Chisliuk · AI Marketing Ops
Anton Chisliuk
AI Marketing Ops
SheetsAttribution Map
fx=SUM(E2:E6)
1
2
3
4
5
6
A
B
C
D
E
Campaign
Source
Medium
Spend
Leads
Q1 Launch
google
cpc
$1200
42
Webinar
google
cpc
$1600
18
ABM Tier-1
google
cpc
$2000
7
Row
google
cpc
$2400
—
Row
google
cpc
$2800
—
List CSV
Paid Search

Google Ads Attribution Map Template

Document UTM, CRM, and ad platform fields so every lead carries consistent source attribution.

Free to download — enter your email and we'll send the List CSV file instantly. No spam.

Platform
Google Ads
Format
List CSV
Setup
~15 min
Difficulty
Beginner
Category
Paid Search
attribution mapgoogle-adsgoogle ads template
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What does this Google Ads template do?

Provides a field-level map from first touch through opportunity — which properties to set in forms, ads, and CRM so reporting reconciles across HubSpot, GA4, and paid platforms.

What's included

  • Attribution field dictionary
  • UTM standard
  • CRM property checklist
  • QA test cases

Common use cases

  • Production import — Provides a field-level map from first touch through opportunity — which properties to set in forms, ads, and CRM so reporting reconciles across HubSpot, GA4, and paid platforms.
  • Team rollout — Map Google Ads credentials to your CRM or data warehouse before go-live.
  • Stack extension — Fork the blueprint to add alerts, enrichment, or approval gates without rebuilding from scratch.

How to import into Google Ads

  1. 1

    Download the file

    Submit the form to receive your template link by email.

  2. 2

    Open in your tool

    Import or paste the file into Google Ads following the template-specific notes below.

  3. 3

    Customize copy and fields

    Replace placeholder brand names, URLs, and merge tags with your values.

  4. 4

    Test before launch

    Send a test or run a dry-run import to confirm formatting and triggers.

How to customize for your stack

Extend

Add Slack notifications, CRM field mapping, or error routing after first import on Google Ads.

Anton Chisliuk · AI Marketing Ops · Updated September 2026

FAQ

Document UTM, CRM, and ad platform fields so every lead carries consistent source attribution.

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