Free Google Ads Marketing Templates

Campaign → ad group → keyword theme map with match types and landing page URLs. Free spreadsheet csv download — ~20 min setup on Google Ads.

Spreadsheet CSV · ~20 min · Intermediate

Document UTM, CRM, and ad platform fields so every lead carries consistent source attribution.

List CSV · ~15 min · Beginner

Daily spend vs monthly cap per campaign with pace % and alert thresholds. Free spreadsheet csv — ~15 min on Google Ads.

Spreadsheet CSV · ~15 min · Beginner

Headline and primary-text variants organized by funnel stage for rapid ad creative testing.

List CSV · ~15 min · Beginner

Deliverability Audit template for Google Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.

List CSV · ~15 min · Beginner

Email Drip template for Google Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.

List CSV · ~15 min · Beginner

Form Tracking template for Google Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.

List CSV · ~15 min · Beginner

Standard tokens for account, campaign, ad group, ad, and extension names. Free config csv — ~15 min on Google Ads.

Config CSV · ~15 min · Beginner

Media Plan template for Google Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.

List CSV · ~15 min · Beginner

Mql Definition template for Google Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.

List CSV · ~15 min · Beginner

Starter negatives for jobs, free, training, and competitor noise by vertical cluster.

List CSV · ~15 min · Beginner

Lifecycle branches route contacts into MQL nurture, SQL fast-track, or customer expansion paths.

List CSV · ~15 min · Beginner

GCLID, conversion time, value, and CRM stage mapping with daily upload cadence. Free config csv — ~30 min on Google Ads.

Config CSV · ~30 min · Advanced

CRM stage → Google Ads conversion action + GCLID/email + timestamp map. Free config csv — ~25 min on Google Ads.

Config CSV · ~25 min · Intermediate

Onboarding Checklist template for Google Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.

List CSV · ~15 min · Beginner

Headlines, long headlines, descriptions, image ratios, and audience signal notes per group.

Config CSV · ~25 min · Intermediate

Asset group themes, brand exclusions, and account-level negative keyword seeds. Free list csv — ~25 min on Google Ads.

List CSV · ~25 min · Intermediate

200+ negatives: jobs, free, tutorial, competitor brand typos, consumer intent. Free list csv — ~10 min on Google Ads.

List CSV · ~10 min · Beginner

Query, impressions, clicks, conv — flag irrelevant terms and suggested negative match types.

Spreadsheet CSV · ~20 min · Intermediate