Anton Chisliuk · AI Marketing Ops
Anton Chisliuk
AI Marketing Ops
SheetsB2B Search Structure
fx=SUM(E2:E6)
1
2
3
4
5
6
A
B
C
D
E
Campaign
Source
Medium
Spend
Leads
Q1 Launch
google
cpc
$1200
42
Webinar
google
cpc
$1600
18
ABM Tier-1
google
cpc
$2000
7
Row
google
cpc
$2400
—
Row
google
cpc
$2800
—
Spreadsheet CSV
Paid Search

Search Campaign Structure — B2B Lead Gen

Campaign → ad group → keyword theme map with match types and landing page URLs. Free spreadsheet csv download — ~20 min setup on Google Ads.

Free to download — enter your email and we'll send the Spreadsheet CSV file instantly. No spam.

Platform
Google Ads
Format
Spreadsheet CSV
Setup
~20 min
Difficulty
Intermediate
Category
Paid Search
google ads structureb2b lead gen
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What does this Google Ads template do?

Maps campaign, ad group, and keyword themes with match types and landing URLs — a B2B lead-gen search structure you can paste into Google Ads Editor.

What's included

  • search-campaign-structure-b2b-lead-gen.csv
  • CSV with formula notes for Google Sheets / Excel
  • Test-record validation checklist

Common use cases

  • Production import — Maps campaign, ad group, and keyword themes with match types and landing URLs — a B2B lead-gen search structure you can paste into Google Ads Editor.
  • Team rollout — Map Google Ads credentials to your CRM or data warehouse before go-live.
  • Stack extension — Fork the blueprint to add alerts, enrichment, or approval gates without rebuilding from scratch.

How to import into Google Ads

  1. 1

    Download the file

    Submit the form to receive your template link by email.

  2. 2

    Open in your tool

    Import or paste the file into Google Ads following the template-specific notes below.

  3. 3

    Customize copy and fields

    Replace placeholder brand names, URLs, and merge tags with your values.

  4. 4

    Test before launch

    Send a test or run a dry-run import to confirm formatting and triggers.

How to customize for your stack

Extend

Add Slack notifications, CRM field mapping, or error routing after first import on Google Ads.

Anton Chisliuk · AI Marketing Ops · Updated September 2026

FAQ

Campaign → ad group → keyword theme rows with match type and final URL per theme.

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