Can I use in Instantly?

HTML is for nurture ESPs — for cold outbound use our cold outreach templates instead.

What send timing is recommended?

Day 0, 2, 5, 8, 14 — MOFU pacing that avoids same-day sales pressure.

Which merge tags are included?

{{first_name}}, {{asset_name}}, {{company}} — swap for your ESP syntax.

Can I use for webinar replay nurture?

Yes — replace asset merge tag with replay URL in email 1.

Is plain-text included?

Plain-text alternates are in HTML comments — extract for deliverability-focused sends.

Content Download Nurture (5) | AI Marketing Ops

Need this workflow live in your stack?

Templates are starting points. One senior operator imports, connects CRM, and maintains — flat fee, no black box.

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What does this HubSpot/Mailchimp template do?

Five plain, mobile-friendly HTML emails for MOFU nurture after a whitepaper or checklist download. Timing: Day 0 deliver, Day 2 problem agitation, Day 5 case study, Day 8 demo CTA, Day 14 breakup. Merge tags for {{first_name}}, {{asset_name}}, {{company}}.

What's included

5× HTML emails in single file with section markers
Plain-text alternates in comments
Suggested send delays

Common use cases

Gated PDF campaigns — Bridge download to demo request without sales call day 1.
Webinar replay nurture — Swap asset merge tag for replay link.

How to import into HubSpot/Mailchimp

1
Download the file
Submit the form to receive your template link by email.
2
Open in your tool
Import or paste the file into HubSpot/Mailchimp following the template-specific notes below.
3
Customize copy and fields
Replace placeholder brand names, URLs, and merge tags with your values.
4
Test before launch
Send a test or run a dry-run import to confirm formatting and triggers.