Positioning
Positioning and the Deck Your Team Can Say Out Loud
For solo founders — or founder plus one seller — who pitch the product in different words on every call. You keep the sentence, the outline, and the leave-behinds.
- Sentence + 8-slide outline
- Month to month
- You own the accounts
One-time starter under $1K · monthly from $1K
Where positioning and deck work usually breaks
Twenty feature slides, still no story
The deck lists every capability. Buyers leave without a sentence they can repeat. Features pile up; the offer never lands.
Founder and seller pitch different offers
You say one value prop on the call. Your seller says another. The one-pager contradicts both, so nobody trusts the words.
Investor deck sent to a customer
A raise narrative goes to a buyer who needed a sales story. Same slides, wrong carrier — the room gets confused, not convinced.
No next-step ask at the end
The last slide thanks everyone and stops. No clear ask, no next meeting, no one-pager to leave behind. The conversation dies in the room.
How I lock the words and the leave-behinds
01
Hear who you talk to — and one real customer
I listen to how you sell today: founder call, seller call, or both. We pick one customer example you will stand behind. No story, no rewrite.
From you: One founder session and one live customer example you will defend.
You leave with: Short notes on audience, offer gaps, and the example we will use.
02
Lock one positioning sentence
We write one sentence the whole team can say aloud the same way. Investor and sales decks share this line; only the carrier changes later.
From you: Sign-off on the sentence in one pass — not a committee rewrite loop.
You leave with: Positioning sentence you can open and say.
03
Build the outline, then slide texts
Starter stops at eight slide titles in order. On monthly scope I write the slide copy you rehearse — still your Keynote or Google Slides, not a brand pack.
From you: Access to the current deck (if any) and who presents.
You leave with: 8-slide outline; then full slide texts when you continue.
04
Ship a one-pager for email
Same story in a one-page leave-behind you can attach after a call. Ask and next step stay clear on both deck and page.
From you: Where the one-pager will live (Drive, Notion, or email template).
You leave with: One-pager draft aligned to the sentence and outline.
Day 7 is the sentence plus outline you can say aloud — not a designed deck. Full slide texts and one-pager land on continued monthly scope. The under-$1K starter is that sentence and outline only.
See what the first month includes →What is included — and what is not
Included
- → Workshop on who you talk to and one customer example
- → One positioning sentence the team can say aloud
- → 8-slide deck outline (titles and order)
- → Slide texts when you continue on monthly scope
- → One-pager for email leave-behind
- → Investor vs sales carrier note — same positioning, different deck
- → Short handoff so founders and sellers use the same words
Not included
- → Brand illustration, logo system, or design polish as the product
- → Round financial model or raise math
- → Writing your whole sales motion or closing a round for you
Accounts and materials stay with you.
Sample deck outline (Artifact F)
Sample 8-slide outline — labels only. No dollar figures, ARR, or raise size on any slide.
- Problem
- Who it’s for
- Offer
- Why now
- Proof
- How it works
- Plan
- Ask
Who this is for
A fit
- → Everyone on the team pitches the product in different words.
- → The deck is stale, or investor and customer stories collide in one file.
- → You can explain the product with one real customer example you will stand behind.
- → You want words and leave-behinds — sentence, outline, deck, one-pager — not a channel funding plan.
Not a fit
- → The product still cannot be explained with one real customer example.
- → You only want slides made pretty without changing how you talk.
- → You need a brand illustration system or a round financial model.
How this path compares
Who does the work
This operator: One senior operator locks the sentence, outline, and leave-behinds with you
First artifact
This operator: Positioning sentence plus 8-slide outline you can say aloud
Who owns accounts
This operator: You — docs and decks stay in your Drive
How you pay
This operator: Starter under $1K (sentence + outline); monthly from $1K
What you will not get
This operator: Brand illustration pack, raise model, or a finished deck inside the starter
Day 7, Day 30, Day 90
Day 7
Positioning sentence locked and 8-slide outline you can open and say aloud — not a designed deck.
Day 30
Full deck draft the team can rehearse (slide texts) plus a one-pager for email — still no brand illustration pack.
Day 90
Same story in deck, one-pager, and spoken pitch; ask and next step are clear — not a closed round and not a funded channel plan.
What this positioning and deck work costs
One-time starter under $1,000: one positioning sentence plus an 8-slide deck outline — not a finished deck hidden inside the starter.
Monthly from $1,000: slide texts, one-pager, and rehearsal-ready leave-behinds, month to month. No annual lock.
Design tools, Canva or Keynote seats, and any brand illustration vendor stay on your cards.
Questions before you hire positioning and deck work
Ready to scope positioning and deck leave-behinds — take the quiz
Answer a few questions about who you pitch and what you say today. You leave with a clear next step — starter sentence and outline, or monthly deck draft — without a channel funding plan. Primary CTA: Match a budget in the quiz Secondary CTA: See plans