GTM Strategy
GTM Funnel Model and Channel Order Before Spend
For founders about to fund channels who refuse ads “because everyone does.” You leave with funnel assumptions, a ranked do/don’t channel list, and a table you can build from — not a short audit, and not channel management yet.
- One-page funnel model
- Month to month
- You own the accounts
Channel decision before media spend · starter under $1K
Where GTM strategy work usually breaks
Forty-slide deck nobody opens again
The room nods, then spend starts from habit. No one owns which assumption to test first.
Channel list with no order or stop rules
Paid, outbound, content, and partnerships sit side by side. Budget lands on the loudest channel, not the one the funnel can convert.
“Industry CAC” without your numbers
Benchmarks replace visits, lead rate, and meeting rate. You still cannot tell whether this quarter’s spend fits the math.
Strategy with no one left to assemble it
Advice ends in a folder. Ads, CRM, and outbound stay unbuilt — so the model never meets a live channel.
How I turn ICP into a funnel model and channel order
01
Lock who you sell to — and who you will not chase
I write a short ICP: buyer, trigger, disqualifiers. Vague “SMB+enterprise” lists get cut so channel order has a spine.
From you: Who closed, who stalled, who you refuse now.
You leave with: ICP with chase / do-not-chase lines.
02
Write funnel assumptions — not industry averages
We set visits → lead % → meeting % as explicit assumptions. Optional deal size is labeled “assumption”; it does not become revenue math.
From you: Best-guess volumes and rates — or honest blanks.
You leave with: Funnel assumption table you can change.
03
Rank channels: do / don’t for this quarter
Order follows ICP and funnel math — fund, pause, or do not start. “Everyone runs ads” is not a reason.
From you: Current spend, tools paid for, capacity for meetings if volume rises.
You leave with: Ranked do/don’t channel list for the quarter.
04
Name what gets built next — only if you continue
If monthly continues, I scope the next build (CRM, outbound, content, ads rules, reporting) as a separate hire. The starter does not hide live campaign management.
From you: One-time model only, or a month of build after Day 7.
You leave with: Next-build note tied to the model (optional).
Day 7 is the model and channel list — not live campaigns. Starter under $1K = that one-page model plus do/don’t list. Monthly from $1K = continued build if you keep going — not bundled into the starter.
See what the first month includes →What GTM strategy includes — and what is not
Included
- → Written ICP with chase / do-not-chase lines
- → Funnel assumption table: visits, lead %, meeting % (deal size optional, labeled assumption)
- → Meetings at those inputs — illustration only, not a forecast
- → Ranked do/don’t channel list for the quarter
- → One-page model you can open and edit
- → Next-build note if you continue month to month
- → Short handoff so your team can challenge assumptions without me
Not included
- → Running ads, outbound, or content inside the starter
- → Media budget or software subscriptions
- → Revenue or ROI promises from the model
Accounts and materials stay with you.
Funnel assumption calculator — visits, rates, meetings
Your inputs, not a forecast. Illustration only — nothing is saved. CTA to the quiz under the result.
Who should hire a GTM strategy consultant
A fit
- → You are about to fund channels and refuse ads “because everyone does.”
- → You want funnel assumptions written before media spend.
- → Someone on your side will own the model after Day 7 and challenge the numbers.
- → You may later hire build (CRM, outbound, ads rules) from the same operator — after the model, not instead of it.
Not a fit
- → You need a short audit and three owned priorities — that is marketing consulting.
- → You want live campaigns inside the under-$1K starter.
- → You expect the model alone to move pipeline with no build and no owner.
Tool DIY · freelancer · agency · this operator
Who does the work
This operator: One senior operator locks ICP, assumptions, and channel order with you
First artifact
This operator: One-page funnel model + do/don’t list
Who owns accounts
This operator: You — docs and accounts stay yours
How you pay
This operator: Starter under $1K (model + list); monthly from $1K if you continue
What you will not get
This operator: Live campaigns inside the starter; board reporting as the product
GTM strategy milestones at day 7, 30, 90
Day 7
One-page funnel model and do/don’t channel list — not live campaigns.
Day 30
If monthly continues: first build slice tied to the model (CRM stages, one outbound path, or ad rules) — judged by whether assumptions hold, not by a revenue forecast.
Day 90
Funded channels match the order — or which assumption to revise. Strategy without build does not move pipeline by itself.
What this GTM model work costs
One-time starter under $1,000: a one-page funnel model plus a do/don’t channel list for the quarter — not live campaigns, not a retainer.
Monthly from $1,000: continued build from the model, month to month, only if you keep going. Ads rules, CRM, outbound, or reporting are scoped after Day 7 — not hidden inside the starter.
Media budget and software subscriptions stay on your cards.
Questions before you hire GTM strategy work
Ready to scope a GTM funnel model — take the quiz
Answer a few questions about channels you are about to fund and what you already believe about the funnel. You leave with a clear next step — starter model or monthly build — without a forty-slide deck. Primary CTA: Match a budget in the quiz Secondary CTA: See plans