Marketing Audit
Marketing Audit — Findings, Three Priorities, Named Owners
For founders who want someone to look at what is wrong — not a 40-page PDF they will never open. You keep the findings page, the owners, and this month’s do/don’t list.
- One-page findings
- Month to month
- You own the accounts
Priorities with owners — not a deck
Where marketing audits usually fail
Forty-page report nobody opens
The binder looks thorough. By week two it sits unread while the same channels keep burning time and budget.
Recommendations with no named owner
The deck lists ten “next steps.” Nobody is accountable, so nothing moves between board meetings.
Audit everything at once
Every channel, every vendor, every metric gets a chapter. The team cannot act, so the audit becomes a stall.
Consultant who cannot build what they advised
You get advice, then a handoff to someone else — or silence. The gaps stay open after the invoice clears.
How I turn a messy stack into three owned priorities
01
Look at what is actually broken
I review channels, vendors, reporting, and where work stalls — enough to name the real gaps, not to rewrite your whole GTM story.
From you: Access to ads, CRM, analytics, and agency reports you already have (or an honest map of what you run).
You leave with: Short gap list — what is off, what is fine, what we will not touch this month.
02
Rank three priorities and name an owner
We pick three moves only. Each line gets a priority, a person who owns it, and why it beats the rest of the backlog.
From you: One founder or lead who can assign owners in a single session.
You leave with: Three priorities with named owners on one page.
03
Write the 30-day do / don’t list
For each priority: what to do this month and what to leave alone so the team does not reopen every channel at once.
From you: Sign-off on the do/don’t cut — including what stays paused.
You leave with: Do / don’t this month, tied to the three priorities.
04
Hand back the findings page — then decide if we build
Day 7 you open the findings page. If you continue, execution is a separate scope with the same operator — not hidden inside the starter audit.
From you: A clear yes/no on whether to hire build work after the audit.
You leave with: Findings page you can send without a 20-slide deck.
The under-$1K starter is this one-page audit. It does not run channels, and it does not build the funnel model on /services/gtm-strategy.
See what the first month includes →What is included — and what is not
Included
- → Review of channels, vendors, and reporting you already run
- → One-page findings: Finding, Priority, Owner, Do / Don’t this month
- → Exactly three priorities with a named owner on each
- → Thirty-day do/don’t so the team knows what to leave alone
- → Short hire-vs-outsource note when that choice blocks the top priority
- → Handoff so you can act without me — or continue into build under a separate scope
Not included
- → Running paid, SEO, outbound, or CRM inside the starter
- → A 40-page report or a 20-slide board deck as the deliverable
- → Full GTM funnel model and channel order before spend (that lives on gtm-strategy)
Accounts, logins, and materials stay with you.
One-page audit (Artifact F)
Sample findings layout — not a P&L calculator, and not a revenue forecast.
- Finding
- Priority
- Owner
- Do / Don’t this month
Who this is for
A fit
- → You want someone to look at what is wrong — and leave owners, not an unread PDF.
- → You can name one person who will own each of the top three priorities after the audit.
- → You need a short priority list for the board or the team before you fund more channels.
- → You may hire execution later — and you accept that build is a separate scope, not a surprise inside the starter.
Not a fit
- → You want a full GTM funnel model and channel order before spend — that is /services/gtm-strategy.
- → Nobody will own a priority after the findings page lands.
- → You expect the audit alone to run ads, SEO, or outbound for you.
How this path compares
Who does the work
This operator: One senior operator writes findings, three priorities, and owners with you
First artifact
This operator: Findings page: Finding, Priority, Owner, Do / Don’t this month
Who owns accounts
This operator: You — access and the findings page stay yours
How you pay
This operator: Starter under $1K = this one-page audit; monthly from $1K only if there is work to run after
What you will not get
This operator: Funnel P&L model, live channel management inside the starter, or a 20-slide board deck
Day 7, Day 30, Day 90
Day 7
Findings page — priorities with owners and do/don’t this month. Not a 40-page report.
Day 30
You (or an operator under separate scope) act on the top priority. Channels are still not “run by the audit.”
Day 90
Priority list done or rewritten from live results — still not a substitute for gtm-strategy’s funnel model.
What this marketing audit costs
One-time starter under $1,000: the one-page audit itself — findings, three priorities with owners, and do/don’t this month. Not a cheap monthly retainer in disguise, and not a funnel P&L.
Monthly from $1,000: only if after the audit there is work to run — month to month. No annual lock.
Ad spend and software subscriptions stay on your cards.
Questions before you hire a marketing audit
Ready to scope a marketing audit — take the quiz
Answer a few questions about your stack and what feels broken. You leave with a clear next step — starter findings page or a later monthly build — without a pitch deck. Primary CTA: Match a budget in the quiz Secondary CTA: See plans