Cleverence

B2B SaaS

B2B SaaS · Warehouse & retail automation

“We built a great product but literally zero inbound. All our deals came from the founder network — it wasn't scaling.”

Challenge

Strong product-market fit but no inbound engine — 200 site visits/month, zero demo requests, competitors outranking on every category keyword.

Approach

• →GTM strategy: ICP, offer architecture, and channel mix before any spend
• →AI-assisted SEO content production — programmatic clusters with human QA
• →Google Ads and Meta campaigns tied to CRM source attribution
• →HubSpot pipeline: lead scoring, routing, and weekly pipeline reporting

Timeline

1. Month 0

   ~200 site visits/mo, zero demo requests, founder-only pipeline

2. Months 1–3

   GTM + HubSpot live; first SEO clusters and paid tests

3. Months 4–12

   Outbound infra (LinkedIn + email); organic compounding

4. Month 12+

   250K organic/mo, 2K inbound leads/mo at peak

Results

• ✓0 → 250,000 organic visits per month
• ✓0 → 2,000 inbound leads per month
• ✓40+ new client/partner meetings per month for Sales
• ✓16% lead-to-purchase conversion rate
• ✓$2–6.50 cost per lead via paid channels
• ✓350+ monthly product installs from organic + paid combined

Stack delivered

Engagement: 6+ years · ongoing operator engagement