Paid Media
Paid Media Tied to Accepted CRM Leads
For founders and sole marketers already paying Google, Meta, LinkedIn, or Reddit — or waiting until CRM knows which lead counts. You keep the ad accounts, campaign structure, and accept rule.
- Account review + accept rule
- Month to month
- You own the accounts
TONE Footwear 0→~5 orders/day (tone-footwear case)
Where paid media management usually breaks
Optimize for the cheapest lead form
The platform rewards volume. Sales gets a pile of “leads” they never accept. The report looks busy while the CRM stays empty of qualified rows.
No landing page worth the click
Traffic hits a thin page or a homepage with no clear ask. Clicks convert into noise, then the fix becomes “raise budget” instead of fixing the handoff.
Sales never marks reject reasons
Accepted and rejected look the same in the feed. Without reject reasons, kill rules and creative cuts have nothing to learn from.
The agency owns the ad account
Logins live on their side. When the retainer ends, structure and history leave with them — and you start from a blank cabinet.
How I structure campaigns and the CRM accept rule
01
Map campaign structure to how you sell
I review the live account — or the plan before spend starts — and sketch campaigns against the offer you can fulfill.
From you: Admin invite to accounts you keep, plus who owns sales accept/reject.
You leave with: Campaign structure outline in the account.
02
Wire tracking and the CRM accept rule
We define which form, call, or purchase creates a lead — and which sales may mark accepted. Click → lead → accepted is the report loop.
From you: CRM (or sheet) where leads land, and one accept definition.
You leave with: Written accept/reject rule tied to CRM fields.
03
Ship creatives and kill rules
I write and cut ads against that accept definition — not cheapest CPL alone. Kill rules carry a reason so the next test has a trail.
From you: Offer proof, landing URL, and assets you already use.
You leave with: Live creatives plus documented kill rules.
04
Report accepted leads — not vanity clicks
Weekly table: Campaign · Clicks · Leads · Accepted. Sample numbers stay labeled sample until real rows fill. If the landing cannot hold the click, fix that before scaling.
From you: Sales marking accept/reject in the agreed window.
You leave with: Accepted-lead report the CRM can trust.
Media budget is not in this fee. No volume or ROAS promise. The under-$1K starter is one account review plus the accept rule — not ongoing management.
See what the first month includes →What paid media management includes — and what it does not
Included
- → Review of one ad account (or pre-launch structure)
- → Campaign structure outline in accounts you own
- → Tracking from click to CRM lead
- → Written rule for which lead is accepted
- → Creative tests and kill rules against that rule
- → Weekly accepted-lead report (Campaign · Clicks · Leads · Accepted)
- → Month-to-month management after the starter, if you continue
Not included
- → Media spend (you pay the platforms directly)
- → Guaranteed ROAS, pipeline fill, or a volume quota
- → Landing-page rebuilds or CRO (neighbor service when the page is the bottleneck)
Accounts, structure, and creatives stay with you.
Accepted-lead report — Campaign · Clicks · Leads · Accepted
Sample hire artifact — not promised ROAS, not the spend calculator on paired solutions.
Sample
| Campaign | Clicks | Leads | Accepted |
|---|---|---|---|
| Search — core offer | 420 | 18 | 7 |
| Meta — retarget | 1,100 | 41 | 12 |
| LinkedIn — ICP | 210 | 9 | 4 |
| Reddit — test | 95 | 3 | 1 |
Who should hire paid media management
A fit
- → You already pay Google, Meta, LinkedIn, or Reddit — or you will not turn ads on until CRM knows which lead counts.
- → You want campaign structure and a clear accept rule, not a unit-economics lecture.
- → Someone on your side will mark accept/reject so kill rules have a signal.
- → Ad accounts stay in your name — admin for me, ownership for you.
Not a fit
- → You want a percent-of-spend agency that “owns” the cabinet.
- → You need a burning-budget or CAC diagnosis first — open those solution pages instead.
- → Nobody will mark reject reasons, so accepted quality cannot be judged.
Paid media DIY · freelancer · agency · this operator
Who does the work
This operator: One senior operator builds structure, accept rules, and the accepted-lead report
First artifact
This operator: Account review + written accept rule
Who owns accounts
This operator: You — accounts and setup stay yours
How you pay
This operator: Flat fee: starter under $1K; monthly from $1K; media paid to the platform
What you will not get
This operator: ROAS guarantee, volume quota, or media inside the fee
Paid media milestones at day 7, 30, 90
Day 7
Account reviewed; draft accept rule for CRM — not a finished always-on machine.
Day 30
Accept/reject rules the CRM trusts, live with the campaigns.
Day 90
Lead quality can be judged from accepted vs rejected — not “we hit ROAS.”
What this paid media work costs
One-time starter under $1,000: one ad-account review plus the rule for which lead enters CRM — not ongoing management.
Monthly from $1,000: campaign management — structure, creatives and kill rules, accepted-lead report — month to month. No annual lock.
Media spend is separate. You pay the platforms directly. My fee is flat — not a percent of spend.
Questions before you hire paid media management
Ready to scope paid media — take the quiz
Answer a few questions about your accounts, CRM, and whether ads are already live. You leave with a clear next step — starter review or monthly management — without a pitch deck. Primary CTA: Match a budget in the quiz Secondary CTA: See plans