Anton Chisliuk · AI Marketing Ops
Anton Chisliuk
AI Marketing Ops
SheetsMeta Funnel Structure
fx=SUM(E2:E6)
1
2
3
4
5
6
A
B
C
D
E
Campaign
Source
Medium
Spend
Leads
Q1 Launch
google
cpc
$1200
42
Webinar
google
cpc
$1600
18
ABM Tier-1
google
cpc
$2000
7
Row
google
cpc
$2400
—
Row
google
cpc
$2800
—
Spreadsheet CSV
Paid Social

Campaign Structure — TOFU MOFU BOFU

Campaign hierarchy by funnel stage with audience, objective, and budget split. Free spreadsheet csv download — ~20 min setup on Meta Ads.

Free to download — enter your email and we'll send the Spreadsheet CSV file instantly. No spam.

Platform
Meta Ads
Format
Spreadsheet CSV
Setup
~20 min
Difficulty
Intermediate
Category
Paid Social
meta ads structurefunnel campaigns
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What does this Meta Ads template do?

Spreadsheet campaign hierarchy organized by funnel stage — separate TOFU, MOFU, and BOFU rows with audience, objective, and budget split columns for Meta Ads account structure.

What's included

  • campaign-structure-tofu-mofu-bofu.csv
  • CSV with formula notes for Google Sheets / Excel
  • Test-record validation checklist

Common use cases

  • Production import — Spreadsheet campaign hierarchy organized by funnel stage — separate TOFU, MOFU, and BOFU rows with audience, objective, and budget split columns for Meta Ads account structure.
  • Team rollout — Map Meta Ads credentials to your CRM or data warehouse before go-live.
  • Stack extension — Fork the blueprint to add alerts, enrichment, or approval gates without rebuilding from scratch.

How to import into Meta Ads

  1. 1

    Download the file

    Submit the form to receive your template link by email.

  2. 2

    Open in your tool

    Import or paste the file into Meta Ads following the template-specific notes below.

  3. 3

    Customize copy and fields

    Replace placeholder brand names, URLs, and merge tags with your values.

  4. 4

    Test before launch

    Send a test or run a dry-run import to confirm formatting and triggers.

How to customize for your stack

Extend

Add Slack notifications, CRM field mapping, or error routing after first import on Meta Ads.

Anton Chisliuk · AI Marketing Ops · Updated September 2026

FAQ

Default 40/35/25 TOFU/MOFU/BOFU — adjust in budget column based on pipeline fill rate.

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