Meta Funnel Structure
Campaign hierarchy by funnel stage with audience, objective, and budget split. Free spreadsheet csv download — ~20 min setup on Meta Ads.
Spreadsheet CSV · ~20 min · Intermediate
Meta Ads
Campaign structure, creative testing matrices, lead forms, and audience specs for Facebook and Instagram.
19 templates · Spreadsheet CSV, Config CSV
Showing 19 of 19 templates
Campaign hierarchy by funnel stage with audience, objective, and budget split. Free spreadsheet csv download — ~20 min setup on Meta Ads.
Spreadsheet CSV · ~20 min · Intermediate
Feed requirements, product sets, primary text variants, and QA before launch. Free config csv — ~25 min on Meta Ads.
Config CSV · ~25 min · Intermediate
Map form submits, trials, and purchases to analytics events with validation steps before launch.
Spreadsheet CSV · ~15 min · Beginner
Ad ID, launch date, frequency threshold, refresh date, and replacement creative notes.
Spreadsheet CSV · ~15 min · Beginner
Event Taxonomy template for Meta Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.
Spreadsheet CSV · ~15 min · Beginner
Lead Form Follow-Up Map
# Lead…
1 / 3
Lead form fields → CRM properties → instant email trigger → SDR task SLA. Free md — ~20 min on Meta Ads.
MD · ~20 min · Beginner
List Hygiene template for Meta Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.
Spreadsheet CSV · ~15 min · Beginner
Seed audience rules, size tiers 1-3%, exclusions, and refresh cadence by customer LTV.
Config CSV · ~20 min · Intermediate
Hook × angle × format matrix with hypothesis, spend cap, and winner column. Free spreadsheet csv — ~15 min on Meta Ads.
Spreadsheet CSV · ~15 min · Beginner
Recommended fields: role, company size, timeline, budget band — with CRM map. Free config csv — ~15 min on Meta Ads.
Config CSV · ~15 min · Beginner
Meta Naming Convention
# Meta…
1 / 3
Campaign, ad set, and ad naming tokens for funnel stage, audience, creative, and date.
MD · ~20 min · Beginner
URL rules, retention windows, and exclusion stacks for retargeting funnels. Free config csv — ~15 min on Meta Ads.
Config CSV · ~15 min · Beginner
Renewal Playbook template for Meta Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.
Spreadsheet CSV · ~15 min · Beginner
Website visitor windows, add-to-cart, and purchase exclusion rules per funnel stage. Free config csv — ~20 min on Meta Ads.
Config CSV · ~20 min · Intermediate
Retargeting Spec template for Meta Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.
Spreadsheet CSV · ~15 min · Beginner
Behavioral score crosses threshold → update CRM grade, notify sales, or trigger outreach sequence.
Spreadsheet CSV · ~15 min · Beginner
Sla Handoff template for Meta Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.
Spreadsheet CSV · ~15 min · Beginner
Workflow Starter template for Meta Ads — documented triggers, field maps, and QA steps ops can deploy in one working session.
Spreadsheet CSV · ~15 min · Beginner
Meta Ads templates cover TOFU/MOFU/BOFU campaign structures, creative testing matrices, B2B lead form question sets, and custom audience specs — so paid social teams launch with documented conventions instead of ad hoc account sprawl.
Book a free Growth Audit. No sales deck — a 30-minute conversation about your pipeline, stack, and what to ship first.