Anton Chisliuk · AI Marketing Ops
Anton Chisliuk
AI Marketing Ops
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Webhooks

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{}

JSON

Parse JSON

⑂

Router

Route

🌐

HTTP

Make a request

#

Slack

Send message

Run onceDemo Routing by Company Size
blueprint JSON
Lead Gen

Demo Request Routing by Company Size

Inbound demo requests auto-route to enterprise AE, mid-market, or SDR queue based on company size from enrichment.

Free to download — enter your email and we'll send the blueprint JSON file instantly. No spam.

Platform
Make.com
Format
blueprint JSON
Setup
~25 min
Difficulty
Intermediate
Category
Lead Gen
demo routingmake.com templatelead routinginbound sales
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What does this Make.com template do?

When a demo request lands in HubSpot, this Make.com blueprint enriches the company, reads employee count, and assigns the contact owner plus Slack alert to the correct pod — enterprise AE (500+), mid-market (50–499), or SDR (<50). Stops demo leads from sitting in a shared inbox while reps argue over territory.

What's included

  • Make.com blueprint JSON (router + enrichment branch)
  • Employee count threshold map
  • Slack channel IDs placeholder sheet
  • HubSpot owner assignment logic notes

Common use cases

  • B2B SaaS inbound — Route self-serve vs sales-assist demos without manual triage.
  • Agency new business — Send enterprise logos to partners; smaller deals to BDR pool.
  • Post-ad campaign spikes — Keep Meta Lead Ads demos from overwhelming one rep.

How to import into Make.com

  1. 1

    Download the blueprint JSON

    Use the Download Template button and open the file from the email we send you.

  2. 2

    Import in Make.com

    Make.com → Scenarios → Create a new scenario → ⋮ menu → Import Blueprint → select the JSON file.

  3. 3

    Connect apps & credentials

    Open each module and authenticate the apps listed in the prerequisites section.

  4. 4

    Map fields and variables

    Replace placeholder sheet columns, webhook URLs, or filter values with your account IDs.

  5. 5

    Run once manually

    Execute the scenario with test data before switching on scheduling.

How to customize for your stack

Use ZoomInfo instead of Clearbit

Swap enrichment module; map `employee_count` field to the same router filters.

Add round-robin within tier

Insert a sheet-based round-robin before owner assignment for mid-market pod.

Compatibility & requirements

CRMHubSpot (default) — Salesforce branch in notes
EnrichmentClearbit, Apollo, or ZoomInfo
AlertSlack webhook or HubSpot task
Operator note: Validate thresholds against your actual ACV bands — don't copy SaaS defaults if you sell to SMB.

Anton Chisliuk · AI Marketing Ops · Updated September 2026

FAQ

Default route sends to SDR queue and flags `enrichment_missing` on the contact.

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