Who should enter this sequence?

Contacts with no open/click in 90+ days — criteria in segmentation notes.

Can I swap the offer email?

Email 2 exclusive offer block is HTML section — replace with your promo.

Yes — paste HTML blocks; timing in Klaviyo flow builder.

Anton Chisliuk

AI Marketing Ops

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Win-Back 4-Email Series

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HTML · responsive layout

Email HTML

Retention

Re-engagement Win-Back 4-Email Series

Wake dormant contacts: value reminder, offer, social proof, sunset warning — before list purge.

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Free to download — enter your email and we'll send the Email HTML file instantly. No spam.

Platform: Mailchimp
Format: Email HTML
Setup: ~20 min
Difficulty: Beginner
Category: Retention

win-back emailre-engagementsunset sequence

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What does this Mailchimp template do?

Four HTML emails for contacts with no engagement in 90 days: (1) we miss you + best content, (2) exclusive offer, (3) customer win story, (4) stay or unsubscribe sunset. Protects deliverability by cleaning list.

What's included

4× HTML emails
Segmentation criteria
Sunset workflow notes

Common use cases

List hygiene — Cut inactive contacts before Q4 campaigns.
E-commerce lapsed buyers — Swap offer block for discount code.

How to import into Mailchimp

1
Download the file
Submit the form to receive your template link by email.
2
Open in your tool
Import or paste the file into Mailchimp following the template-specific notes below.
3
Customize copy and fields
Replace placeholder brand names, URLs, and merge tags with your values.
4
Test before launch
Send a test or run a dry-run import to confirm formatting and triggers.