Outcome
Run Social Media Without Hiring a Social Team
- First calendar live in about a week
- Monthly from $1K · month to month
- You own the accounts
Sound familiar — company page edition
Strategy deck finished. Last post was three weeks ago.
The PDF had pillars, tones, and a channel map. Nobody owned the Tuesday publish. Prospects who open your page see a date from last quarter and assume the company went quiet.
Founder posts on LinkedIn. The company page stays a ghost.
Personal updates land. The brand account does not. Buyers researching the company find a logo and silence, not a rhythm that shows you ship.
Approvals live in chat. Every caption becomes a meeting.
A junior drafts. You reply at midnight. The calendar slips. By Friday the “batch” is three half-written lines and a promise to “catch up next week.”
You cannot say if social touched the pipeline.
Clicks, likes, and “reach” sit in platform dashboards. CRM has no source tags. When the board asks what social did, the answer is a screenshot — not a tracked session or form fill.
What happens if the page stays silent
- This week: another blank week on the company feed. Warm intros still close deals; strangers who check the brand leave with no proof you are active.
- This quarter: competitors keep a simple cadence on the same 1–2 platforms. You still have a deck. They have a visible presence buyers can scroll.
- Six months of a social hire or agency retainer: you pay for headcount or retainers while ownership of the calendar, brand voice, and account logins stays fuzzy — and you still approve every line in Slack.
What I assemble for posting without a social hire
01
Pick the platforms buyers already use
I do not “run every network.” We choose one or two — usually LinkedIn for B2B buyers, Instagram when that is where your customers already spend time — and ignore the rest until those two hold a calendar.
From you: where buyers already follow peers and competitors.
You leave with: one-page platform choice with cadence and content types (post / carousel / static).
02
Lock pillars and a brand-safe voice
We define topics that match the offer, not random tips. Guidelines cover tone, claims you will never make, and how product mentions show up.
From you: three offers you can stand behind and any compliance red lines.
You leave with: short brand-and-pillars doc the calendar follows.
03
Build a batch-approved calendar
I draft a working-day grid of posts, carousels, and statics. You approve the pack once — not every caption in chat. Edits land in the same batch before anything queues.
From you: one review window per batch (about 15–30 minutes).
You leave with: 10-working-day calendar mock filled with unit types ready to approve.
04
Schedule with UTM into CRM
Publishing runs on your accounts. Links carry UTM so sessions and forms can show up in CRM reporting. That is accounting for traffic — not a promise that social will fill the pipeline alone.
From you: CRM or analytics access for UTM conventions you already use (or we define simple ones).
You leave with: scheduled queue + UTM naming sheet tied to weekly reporting.
What the first month includes — and what it does not
Included
- → Platform choice limited to 1–2 networks where buyers already are
- → Content pillars and posting cadence for text, carousel, and static
- → Batch draft pack with human review before anything goes live
- → Scheduling on accounts you own
- → UTM conventions wired so social clicks can appear in CRM reports
- → Rolling calendar updates after the first approval cycle
- → WhatsApp or async notes when a post needs a factual fix
Not included
- → Reels / TikTok / Shorts production (that is `/solutions/video-for-social`)
- → Running “all networks” or chasing virality and vanity reach
- → Guaranteed leads, impressions, or follower growth from social
Accounts, domains, and brand assets stay with you.
Look at the calendar — not a video strip
Ten working days of post / carousel / static units — not video clips. Sample labels only; your topics replace the placeholders after approval.
Who this fits
A fit
- → Company page is quiet even though the product ships
- → You have a strategy deck (or clear offer) but no weekly publisher
- → You will review a batch once — not invent captions every night
- → Buyers already spend time on LinkedIn and/or Instagram (we pick up to two)
Not a fit
- → You need a personal founder brand and will not record a single talking point for anyone to draft from
- → You insist on being on every network from week one
- → You want short-form video production as the main deliverable (see video-for-social)
How this path differs
Who does the work
This operator: One senior operator owns calendar through queue
First artifact
This operator: Batch-approved calendar for 1–2 platforms
Who owns accounts
This operator: You — always
How you pay
This operator: Starter under $1K; monthly from $1K
What you will not get
This operator: Virality, all-network coverage, or video production
What shows up by day 7, 30, and 90
Day 7
Platform choice locked, pillars drafted, first 10-working-day calendar in review — you can see unit types before anything publishes.
Day 30
Batch approval habit in place; posts/carousels/statics queue on your accounts; UTM naming live so CRM can attribute clicks when they happen.
Day 90
Cadence is boring in a good way — you judge consistency and tracked sessions, not vanity spikes. Decide whether to add a second platform or keep depth on one.
What you can start with
One-time starter under $1,000: platform choice, pillars, and the first batch calendar ready to approve — not a full retainer.
Monthly from $1,000: ongoing drafting, batch review, scheduling, and UTM hygiene on accounts you own.
Platform ads and boost budgets stay separate if you ever run them.
Questions before the call
Get a batch-approved calendar on the platforms that matter — without hiring a social team
Free Growth Audit. No retainer required to start. We map which 1–2 platforms fit and what month one of the calendar looks like.