Social Content
Social Content Production — Pillars, Layouts, Review Queue
For founders whose company feed goes quiet because there is no time to write — and who are embarrassed by random one-off posts. You keep the accounts, the pillars, and the layout files.
- Pillars and first layouts
- Month to month
- You own the accounts
Pillars and first layouts in about a week · accounts stay yours
Where social content production usually breaks
Posts go live with no pillar underneath
Someone fills the week with tips and product shots. Themes never settle, so the feed looks random — and nothing compounds.
Copy ships first; design is “later”
Captions pile up while layouts stall. By the time a template exists, the batch is stale and the founder rewrites half of it.
Founder reviews drag for three weeks
Every draft waits in Slack. Cadence dies — not from lack of ideas, but from approvals that never clear.
The agency walks off with the logins
Scheduling tools, brand kits, and draft folders live in their workspace. When the retainer ends, you rebuild the queue from scratch.
How I produce pillars, layouts, and a reviewable queue
01
Lock three content pillars
I turn your product, buyers, and proof into three pillars you can say out loud — not a mood board of “brand vibes.”
From you: Who you sell to, what you refuse to claim, and 1–2 platforms that matter.
You leave with: Three named pillars with audience and proof angles.
02
Build reusable layout templates
Text posts, carousels, and a short-video slot in the format plan — a place for clips later, not a batch shoot now. Templates live in files you keep.
From you: Logo, colors, fonts, and posts you like or hate.
You leave with: Layout batch ready for approval (Canva/Figma-ready formats).
03
Fill a review queue — then publish when you clear it
Drafts land in a queue you can approve, edit, or reject. Cadence follows how fast you review, not guilt about an empty feed.
From you: A predictable review window — even 30 minutes a week.
You leave with: Approved posts scheduled on 1–2 platforms you own.
04
Report what shipped — not vanity reach
Each cycle closes with what went live and what carries next. Clicks and leads in CRM matter more than likes when posts link to real offers.
From you: UTM or landing preferences, if you already track them.
You leave with: Short “what shipped” note — not an impressions scorecard.
What social content production includes — and what it does not
Included
- → Three content pillars tied to the product you actually sell
- → Visual and copy guidelines so posts look like one brand
- → Layout templates (text, carousel, short-video slot in the plan)
- → A rolling production queue with human review before publish
- → Publishing on 1–2 platforms you choose (typically LinkedIn and Instagram; X or Facebook where your audience is)
- → UTM patterns so clicks can show up in CRM when you already track them
- → A short handoff so your team can keep the queue without me in every draft
Not included
- → Batch video shoot, edit, and clip production (that is a separate video service)
- → Paid boost or ad spend on posts (paid media is a separate hire)
- → Platform subscription fees or scheduling-tool seats
Accounts and materials stay with you.
Content pillars board — text, carousel, short-video slot
Sample artifact — three pillars with a format on each. Not a 10-day posting calendar.
- Pillar A · Format: text
- Pillar B · Format: carousel
- Pillar C · Format: short-video slot
Who should hire social content production
A fit
- → The company feed is quiet because nobody has time to write — and random one-offs feel worse than silence.
- → You will keep LinkedIn, Instagram, or X in your own accounts and approve direction.
- → Someone on your side can clear a review queue on a predictable cadence.
- → You want hired production: pillars → layouts → queue — not another PDF strategy with no posts behind it.
Not a fit
- → There is nothing true to say about the product — even three pillars would be fluff.
- → You need batch video production (shoot, edit, clip packs) as the core deliverable.
- → You want me to own the logins, or to buy paid reach on every post.
Tool DIY · freelancer · classic agency · this operator
Who does the work
This operator: One senior operator builds pillars, layouts, and a review queue with you
First artifact
This operator: Three pillars and a layout batch for approval
Who owns accounts
This operator: You — accounts, templates, and drafts stay yours
How you pay
This operator: Starter under $1K (pillars + layout batch); monthly from $1K
What you will not get
This operator: Viral reach, follower guarantees, or video batch production
Social content milestones at day 7, 30, 90
Day 7
Three pillars and the first layout batch for approval — not “the feed already runs itself.”
Day 30
A reviewable queue on 1–2 platforms; cadence = how many posts you can clear, not a daily guilt target.
Day 90
A steady loop of pillar → template → queue; judge by what shipped and whether clicks reach a page or CRM — not reach for reach’s sake.
What this social content work costs
One-time starter under $1,000: three pillars plus a layout batch for approval — not a month of posting.
Monthly from $1,000: production into a review queue on 1–2 platforms, month to month. No annual lock.
Ad spend and platform or scheduling-tool subscriptions stay on your cards.
Questions before you hire social content production
Ready to scope social content production — take the quiz
Answer a few questions about platforms, review capacity, and what you can honestly say about the product. You leave with a clear next step — starter layout batch or monthly queue — without a strategy PDF that never ships. Primary CTA: Match a budget in the quiz Secondary CTA: See plans