Challenge
Marketing Sends Leads — Sales Says They're Junk
The problem isn't lead volume — it's definition, scoring, and handoff. I'll align marketing and sales on one HubSpot lifecycle that both teams trust.
“Marketing generates leads sales ignores — we don't even agree on what qualified means.”B2B SaaS founder pattern
Sound familiar?
- Marketing celebrates MQL volume; sales says none of them are ready to buy
- Follow-up is slow — hot leads sit in queue while reps chase cold ones
- No shared lifecycle stages in CRM — everyone uses their own definitions
- Conversion data lives in spreadsheets, not in a system you can improve weekly
What we do
Audit your current funnel: form → CRM → sales handoff → close. Find where leads die and why both teams distrust the data.
Implement HubSpot lifecycle stages, lead scoring, and behavioral triggers — marketing and sales agree on definitions before any automation ships.
Add nurture sequences, task routing, and CRO on high-traffic landing pages. Measure lead→opportunity→close by source, not vanity MQL counts.
From audit to live systems
Growth Audit
Map your stack, data flows, and the single highest-leverage fix. KPIs defined before any build starts.
90-day build
Ship production systems — content, outbound, CRM, paid — integrated into tools you already use.
Optimize & run
Iterate on what moves pipeline. Monthly reporting tied to revenue and hours saved — not activity.
What changes in 90 days
- Shared lead definition — marketing and sales use the same HubSpot stages
- Automated nurture and instant handoff for sales-ready leads
- CRO on forms, landing pages, and booking flows — fewer leaks
- Conversion reporting by source tied to closed revenue
Client proof · B2B SaaS
organic visits per month via AI SEO content production
0→2K inbound leads per month
Cleverence
B2B SaaS · Warehouse & retail automation
Full-cycle demand gen for a B2B SaaS in warehouse automation — AI SEO content farm, paid media, HubSpot CRM, and outbound wired into one pipeline system.
“We built a great product but literally zero inbound. All our deals came from the founder network — it wasn't scaling.”
Proof in numbers
lead→purchase at Cleverence
faster sales follow-up
full lifecycle live
flat fee start
How we solve this
CRM Setup
See how we deliver this capability end to end.
Learn more →Sales Automation
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Learn more →CRO & A/B Testing
See how we deliver this capability end to end.
Learn more →Voice AI
See how we deliver this capability end to end.
Learn more →Sales Consulting
See how we deliver this capability end to end.
Learn more →Can't prove ROI
Marketing spend is a line item — nobody can tie it to revenue.
Learn more →CRM is a mess
CRM license paid — data dirty, pipelines broken, teams ignore it.
Learn more →Ads burning budget
Ad spend climbing — pipeline flat. MQLs that never close.
Learn more →Turn Leads Into Revenue — Not CRM Clutter
HubSpot, nurture sequences, CRO, and voice AI — from first touch to closed deal, tracked in your pipeline.
Learn more →Common questions
Ready to fix this — for real?
Book a free Growth Audit. No sales deck — a 30-minute conversation about your pipeline, stack, and what to ship first.