Challenge
We're Spending on Ads With Nothing in Pipeline
Impressions and clicks aren't pipeline. I'll restructure your paid campaigns around qualified opps, fix landing page conversion, and report cost per deal — not cost per click.
“We're spending $30K/month on ads and the pipeline is empty. Our agency shows great CTR numbers.”Growth-stage SMB pattern
Sound familiar?
- Agency reports CTR and CPL — but sales says leads aren't qualified
- Landing pages convert poorly — traffic arrives, forms don't get filled
- No connection between ad spend and closed revenue in CRM
- Retargeting audiences are too broad — budget wasted on tire-kickers
What we do
Audit campaigns, landing pages, and CRM tracking: find where spend leaks between click and qualified opp.
Restructure Google, Meta, and LinkedIn campaigns around pipeline metrics — optimize for opps and deals, not MQL volume.
CRO on landing pages and forms; wire full attribution into HubSpot so every dollar maps to pipeline stage.
From audit to live systems
Growth Audit
Map your stack, data flows, and the single highest-leverage fix. KPIs defined before any build starts.
90-day build
Ship production systems — content, outbound, CRM, paid — integrated into tools you already use.
Optimize & run
Iterate on what moves pipeline. Monthly reporting tied to revenue and hours saved — not activity.
What changes in 90 days
- Campaign structure optimized for qualified opps — not vanity MQLs
- Landing page CRO — higher conversion on existing traffic
- Full ad→CRM attribution — cost per opp and cost per deal by channel
- Weekly spend vs. pipeline report — cut what doesn't close
Client proof · E-commerce & DTC
orders per day from a zero-start Shopify launch
0→launch Shopify store built and marketed from scratch
TONE Footwear
E-commerce · Premium sneakers · GCC/UAE
Launched TONE Footwear — a sustainable fashion community and premium sneaker store on Shopify — from zero: store setup, SEO content auto-farm, and Google Ads for the UAE/GCC market.
“Premium sneaker retail in the GCC is crowded — we needed discovery and conversion without a six-figure agency retainer.”
Proof in numbers
CPL via paid at Cleverence
landing page conversion lift
spend vs pipeline report
operator flat fee
How we solve this
Paid Media
See how we deliver this capability end to end.
Learn more →CRO & A/B Testing
See how we deliver this capability end to end.
Learn more →Zero inbound leads
Great product, empty pipeline — founder-led sales hit a ceiling.
Learn more →Leads don't convert
MQLs pile up while sales ignores them — no shared definition of qualified.
Learn more →Agency underdelivered
Paid for strategy decks — got junior execution and silence after onboarding.
Learn more →Get More Leads Without Hiring a Marketing Team
SEO, outbound, LinkedIn, and paid — wired into one system that fills your CRM while you run the business.
Learn more →Common questions
Ready to fix this — for real?
Book a free Growth Audit. No sales deck — a 30-minute conversation about your pipeline, stack, and what to ship first.