Anton Chisliuk · AI Marketing Ops
Anton Chisliuk
AI Marketing Ops

File Download GTM

GTM Container

Tags

GA4 Config
Google Ads Conv.
Meta Pixel
Form Listener

Triggers

All Pages

Form Submit

Click — CTA

Container JSON
Analytics

File Download Tracking — PDF and Assets

Auto-track .pdf, .zip, .docx clicks as GA4 file_download events with link URL param.

Free to download — enter your email and we'll send the Container JSON file instantly. No spam.

Platform
Google Tag Manager
Format
Container JSON
Setup
~20 min
Difficulty
Beginner
Category
Analytics
file download trackinggtm template
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What does this Google Tag Manager template do?

Link click trigger filtered by file extension regex fires GA4 file_download with file_name and link_url parameters.

What's included

  • Container JSON
  • Extension regex list

Common use cases

  • Marketing ops teams — Ship faster with a documented starting point.

How to import into Google Tag Manager

  1. 1

    Download the file

    Submit the form to receive your template link by email.

  2. 2

    Open in your tool

    Import or paste the file into Google Tag Manager following the template-specific notes below.

  3. 3

    Customize copy and fields

    Replace placeholder brand names, URLs, and merge tags with your values.

  4. 4

    Test before launch

    Send a test or run a dry-run import to confirm formatting and triggers.

How to customize for your stack

Extend the stack

Add Slack alerts or CRM branches per operator notes in email.

Anton Chisliuk · AI Marketing Ops · Updated September 2026

FAQ

Auto-track .pdf, .zip, .docx clicks as GA4 file_download events with link URL param.

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