How to View SEO Recommendations in HubSpot

HubSpot can surface useful SEO recommendations, but finding them is only the easy part. The harder question is what to do next. A long list of missing meta descriptions, broken links, and low-performing pages does not automatically create organic growth. For founders and marketing leaders, the goal is to turn HubSpot's SEO data into a prioritized operating plan: fix issues that block crawling, improve pages with commercial potential, and measure whether the work is creating qualified traffic and pipeline.

In most HubSpot portals, start in the main navigation under Content, then select SEO. Depending on your HubSpot subscription, permissions, and interface version, the labels may vary slightly. You may see sections for Recommendations, Topics, Analyze, or page-level optimization tools. If you cannot see the SEO tool, first check whether your account includes the relevant Content Hub or Marketing Hub functionality and whether your user role has access.

The recommendations area is where HubSpot groups issues it detects across connected website pages, landing pages, blog posts, and sometimes externally hosted pages. It can flag technical items such as missing titles, duplicate content, slow pages, insecure assets, redirects, and internal linking gaps. It can also highlight on-page opportunities, including missing headings, image alt text, or pages that need clearer keyword targeting.

Do not confuse a HubSpot recommendation with a Google ranking diagnosis. HubSpot is evaluating known SEO signals and site configuration; it is not reading your competitors' strategy, your buyer intent, or the quality of your sales pipeline. Treat it as a work queue, not a verdict. The recommendations become valuable when they are connected to search demand, conversion paths, and revenue priorities.

Before acting on any recommendation, confirm that HubSpot is scanning the right domain and page set. A common operational problem is scanning a staging domain, an outdated subdomain, or only HubSpot-hosted pages while the primary website lives elsewhere. That produces a neat-looking dashboard with incomplete information.

In the SEO tool settings, review your domain connections and make sure the canonical production domain is included. If your site uses multiple properties, such as a main marketing site, documentation hub, country folders, or a resource subdomain, decide which ones belong in the same SEO workflow. A support center might matter for organic acquisition, while a password-protected customer portal usually does not.

Then run or refresh the scan. Large sites can take time to process, and recommendations may not update instantly after a change. Document the scan date, page count, and any exclusions. That small discipline prevents a familiar waste of time: a team celebrates reducing errors, only to discover that HubSpot stopped scanning a major section of the site.

HubSpot typically categorizes recommendations by severity or issue type. Critical technical problems deserve attention because they can prevent search engines or users from accessing important pages. Warnings may indicate quality or consistency gaps. Informational items are often useful improvements, but they are rarely urgent on their own.

Technical recommendations usually include crawlability, HTTPS, redirects, broken links, mobile behavior, page load concerns, duplicate pages, canonical signals, and XML sitemap issues. These are site-health items. If a high-value service page returns an error or is blocked from indexing, rewriting its introduction will not solve the real problem.

Content recommendations focus more on whether a page gives search engines and readers enough context. HubSpot may flag missing title tags, meta descriptions, H1 headings, image alt text, thin copy, or poor internal links. These checks are useful, but they are not a substitute for a search-intent review. A page can have every field completed and still fail because it answers the wrong question.

The fastest way to turn an SEO dashboard into busywork is to chase the biggest number. If HubSpot reports 400 missing image alt attributes and three broken links on pages that drive demo requests, the broken links are probably the higher-priority task. An issue count is not an impact score.

Use a simple prioritization filter: Is the page indexable? Does it target a topic with real commercial or strategic value? Does it already receive impressions or traffic? Does it have a clear next step for the visitor? A defect on a page that ranks for an active buying query deserves more attention than a cosmetic issue on an old event recap.

A practical sequence is to fix crawl and indexation blockers first, then address conversion-critical pages, then improve pages that are already close to page-one performance, and finally clean up broad quality issues at scale. This approach makes SEO a resource allocation decision rather than a monthly checklist exercise.

A practical scoring model for the HubSpot queue

Create a simple score in a spreadsheet or CRM-linked project board. Give each recommendation a score from one to five for revenue relevance, organic opportunity, technical severity, effort, and confidence. A broken canonical tag on a high-intent product page may score high on relevance and severity. A missing alt tag on a decorative image may score low everywhere except ease of completion.

For example, pages tied to core services, category pages, solution pages, comparison pages, pricing education, and high-converting blog content should sit near the top of the queue. Pages with existing impressions in Google Search Console are also strong candidates. They already have evidence of demand; better titles, clearer copy, stronger internal links, or a more useful section can move them further.

Keep the scoring model lightweight. The point is not to create another reporting ritual. It is to make trade-offs visible when your developer, content lead, and revenue team all want different things fixed this week.

For every important page, start with the query and the reader's job. Someone searching for “HubSpot CRM implementation” does not need a broad essay about the history of customer relationship management. They need to understand scope, migration risk, timelines, integrations, reporting, and who will own the system after launch.

HubSpot may tell you that the page lacks a meta description or has no H1. Fix those items, but go further. Make the title specific, ensure the primary heading reflects the query, add direct answers to common objections, and connect the page to relevant proof or next steps. A technically complete page with vague positioning is still a weak acquisition asset.

For teams using HubSpot as the central growth system, the SEO review should also inspect forms, conversion events, lifecycle stages, and source attribution. Organic traffic that never reaches a useful conversion path is a measurement problem as much as a content problem. If your CRM setup is muddy, a focused HubSpot CRM implementation review can clarify which pages create contacts, qualified leads, and opportunities.

HubSpot is useful for identifying on-site issues, but Google Search Console remains essential for seeing how Google actually discovers, indexes, and presents your pages. Search Console provides impressions, clicks, average position, queries, page indexing reports, and Core Web Vitals data. HubSpot's audit and Google's search data answer different questions.

Use HubSpot to identify a page with missing metadata, weak headings, or broken internal links. Then check Search Console to see whether that page has impressions, what terms trigger it, and whether its click-through rate is below expectation. If a page appears often for a relevant query but gets few clicks, rewrite the title and description around a sharper promise. If it gets clicks but weak engagement or conversion, the landing page likely needs a better match to intent.

Also review index coverage in Search Console before removing or noindexing pages based on a HubSpot recommendation. Duplicate-looking pages can sometimes support different markets, products, or audiences. Technical SEO decisions should follow a documented reason, not a red icon in a dashboard.

A one-off SEO cleanup feels productive because the dashboard improves quickly. It usually does not create a durable acquisition system. New pages get published, old links break, teams launch campaigns, product positioning shifts, and CMS edits introduce fresh inconsistencies. SEO maintenance needs an operating cadence.

For most growth-stage companies, a monthly technical review and a weekly content review are enough to start. The technical review covers broken links, indexing anomalies, redirects, page speed changes, and major site releases. The content review covers new keyword opportunities, declining pages, conversion paths, internal linking, and content refresh priorities.

Assign ownership clearly. Marketing can own briefs, copy changes, internal links, and reporting. A developer or web owner may need to handle templates, schema, redirects, performance, and code-level fixes. Revenue leadership should define which products, segments, and offers deserve priority. Without an owner and a deadline, SEO recommendations become digital lint: visible, harmless-looking, and permanently ignored.

Track the metrics that connect SEO work to pipeline

Start with leading indicators: indexed pages, non-brand impressions, rankings for priority themes, click-through rate, organic sessions, and conversion rate by landing page. These show whether your work is being discovered and whether visitors are taking the next step. Avoid reporting a single sitewide traffic number without context; a spike in irrelevant informational traffic can look good while sales stay flat.

Then track commercial outcomes: organic form submissions, booked meetings, qualified leads, opportunities, pipeline value, and closed revenue where your attribution model permits it. HubSpot makes this easier when source properties, lifecycle stages, and campaign naming are maintained consistently. It is not perfect attribution, but it is far better than treating content output as the end metric.

For companies building sustained organic acquisition, an AI SEO content system can help connect keyword research, production, quality control, publishing, and measurement. The system matters because scattered articles with no internal logic rarely compound into meaningful topical authority.

Internal ownership works well when you have a capable content lead, web resource, defined ICP, and enough time to review data consistently. HubSpot gives a marketing team a practical place to organize work, especially when the site is not overly complex. The key is avoiding the assumption that software replaces judgment.

External support makes sense when technical issues span multiple domains, migrations, templates, analytics, and CRM attribution; when your team has more opportunities than execution capacity; or when organic growth is a meaningful pipeline target but no one owns it end to end. The right support should improve the system, document decisions, and leave your team with usable workflows rather than a slide deck full of generic observations.

Anton Chisliuk · AI Marketing Ops is built around that operator model: one senior operator connecting SEO, HubSpot, automation, and demand work instead of passing tasks between account layers. The approach is grounded in execution evidence, including Cleverence's growth from zero to 80K organic visits per month. Learn more about the operating model at Anton Chisliuk · AI Marketing Ops.

In week one, verify your domain setup, crawl coverage, sitemap, analytics connection, and access to Google Search Console. Export the recommendation list and mark pages by business value. Identify every critical issue affecting revenue pages, core service pages, or pages with existing organic visibility.

In week two, resolve indexation, redirect, broken-link, and template-level problems. In week three, optimize the first group of high-value pages: title tags, headings, copy depth, internal links, CTAs, and conversion tracking. In week four, compare Search Console and HubSpot data, record changes, and turn the next set of work into an owned backlog.

Do not expect an audit cleanup to create overnight ranking changes. Search engines need to recrawl, interpret, and test updated pages. More importantly, market competition and content quality still matter. The aim of the first 30 days is not a magical dashboard score. It is a repeatable system for finding, prioritizing, shipping, and measuring improvements.

HubSpot cannot decide whether your category positioning is compelling, whether your ICP uses a particular phrase, or whether a competitor has earned trust through years of original research. It can reveal structural gaps, but it cannot replace customer interviews, sales-call analysis, competitive research, and commercial judgment.

It also cannot tell you whether a high-volume keyword belongs in your strategy. Traffic can be cheap in the wrong sense: lots of visitors, few qualified buyers. Before creating or expanding content around a topic, validate the relationship to your product, audience, geography, and sales motion. A useful page should earn attention from people you can actually help.

Finally, no audit tool can compensate for a weak website experience. If visitors arrive on an optimized page and cannot understand what you do, who it is for, why they should trust you, or what to do next, SEO has done its job only halfway. Acquisition and conversion need to operate as one system.

Viewing SEO recommendations in HubSpot is straightforward: open the SEO tool, confirm the right domain is scanned, and inspect the issues HubSpot surfaces. Creating value from those recommendations requires more discipline. Prioritize pages tied to demand and revenue, cross-check findings in Google Search Console, fix technical blockers before cosmetic issues, and measure the journey from search impression to pipeline.

That is the operator mindset: fewer dashboard rituals, more decisions that improve acquisition and conversion. If your HubSpot data, SEO backlog, and revenue reporting are pulling in different directions, start with a Growth Audit to identify the highest-impact fixes and the operating gaps behind them.

This article was written by Anton Chisliuk, founder of Anton Chisliuk · AI Marketing Ops.

- Where is the SEO tool in HubSpot?

In most HubSpot accounts, find it under Content and then SEO. Menu labels can vary by portal configuration, subscription, and user permissions. If the option is unavailable, check your product tier and ask an account administrator to confirm access.

- Are HubSpot SEO recommendations enough for an SEO strategy?

No. They are useful for identifying technical and on-page improvements, but an SEO strategy also needs keyword research, customer and competitor insight, content planning, internal linking, conversion design, and measurement through Google Search Console and CRM data.

- How often should I review HubSpot SEO recommendations?

Review critical technical issues after major website releases and at least monthly. Review content opportunities weekly or biweekly if you publish regularly. The right cadence depends on site size, publishing volume, and how important organic acquisition is to your pipeline.

- Why do I still have low organic traffic after fixing HubSpot recommendations?

Fixing recommendations removes friction; it does not automatically create demand or authority. Your pages may target low-demand topics, face stronger competitors, lack useful depth, or fail to match search intent. Check impressions, queries, indexing, content quality, and conversion paths before drawing conclusions.

- Can HubSpot track leads from organic search?

Yes, provided your forms, contact properties, lifecycle stages, and attribution setup are maintained correctly. Track organic contacts alongside qualified leads, opportunities, and revenue where possible. This gives SEO a business measurement framework rather than a traffic-only report.